“Advantages will come only to those who simplify for others.”
Dan Sullivan

Life in the 21st century is complicated. The great freedom of our age is “disintermediation” – not having large institutions standing between us and the world anymore – but this also makes the world a more confusing place. If you can bring simplicity to some aspect of others’ lives, you’ll win their gratitude and loyalty.

The market offers us lots of clever products and solutions, and the internet is full of ideas, but there’s a real difference when a real person steps over into our world and gives us their wisdom. You may take what you do for granted, but to certain people your ability to cut through their confusion and complexity will seem nothing short of miraculous. This is a huge advantage, and the best opportunity to create a dedicated fan-base among your clientele.

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